I pick one.
Then I show exactly how I'd improve it.
Let's get into this week's submission.
The Submission
A reader sent this:
"I started a Notion template business three months ago. I've made $147 in sales so far. I post occasionally on X and Reddit, but growth feels slow. What would you do differently?"
Here's what I'd change.
Mistake #1: Too Many Products, Not Enough Distribution
The reader had 12 templates.
Most creators think:
More products = More revenue.
Usually it's the opposite.
One great product with strong distribution beats 20 products nobody sees.
If I were starting today, I'd focus on one template and make it the obvious choice for a specific audience.
Notion template for startups.
Notion template for job seekers.
Notion template for real estate agents.
Pick one.
Mistake #2: Building Instead of Selling
Most side hustlers spend weeks tweaking products.
Customers never notice.
The better use of time?
Spend 80% of your effort getting in front of people.
A simple rule:
For every hour you spend building, spend two hours promoting.
Mistake #3: No Content Engine
The reader posted "occasionally."
Occasionally doesn't compound.
A content engine does.
I'd commit to:
1 short post per day
1 useful thread per week
1 case study per month
Nothing fancy.
Consistency wins.
What I'd Do This Week
If this were my business, here's my plan:
Day 1:
Choose the best-selling template.
Day 2:
Create a landing page focused on one audience.
Day 3:
Find 50 communities where that audience hangs out.
Day 4-7:
Post useful content every day and link back to the template when relevant.
That's it.
No redesign.
No new products.
No logo refresh.
Just distribution.
The Bigger Lesson
Most side hustles don't fail because the product is bad.
They fail because nobody knows they exist.
The internet rewards people who keep showing up.
The creators who look "lucky" are often the ones who published 500 times before anyone noticed.
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